By  on May 9, 2017

PARIS — Cerruti 1881 continues to reposition itself as a lifestyle brand under chief creative officer Jason Basmajian, with the relaunch of its long-dormant underwear line and introduction of nightwear and loungewear collections slated to be introduced in Europe for fall.

The Paris-based house, which turned 50 this year and is owned by Hong Kong-based Trinity Ltd., on Tuesday revealed it has signed a five-year licensing agreement with Belgium-based apparel and textile manufacturer Malu NV for the European production and distribution of the collections. The lines will be distributed in select stores in Europe from September.

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