By  on January 11, 2019

MILAN — “From good to great.” With this goal in mind, Britt Moran, cofounder of Dimore Studio with his partner Emiliano Salci, is working on creating “a proper company,” and to further grow it.

Inspired by the “Good to Great” management book by Jim C. Collins, Moran said he and Salci are finding themselves at a “crossroads.” His “biggest fear,” he said, has always been of “not taking advantage” of the moment. “I think we are a good company, but from the book, I learned that you have to get the right people on the bus. We need to really figure out our strategy for where we want to go, and one of the challenges is, often people don’t know who is supposed to be doing what,” said the affable Moran, who is the more business-oriented half of the duo, while Salci, a former designer at Cappellini, is the creative driver. “We have discipline, but if we become more disciplined, I am certain things will be perfect in every aspect, from how we evaluate the projects for Studio and how to sell products. I am hopeful we will go in the direction we’ve planned.”

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