Fair Harbor, the sustainable swimwear brand, will open three seasonal pop-ups around New York this summer.
The first is located at Brookfield Place at 230 Vesey Street in lower Manhattan where the company has created a beach-like atmosphere inspired by Fair Harbor on Fire Island. Wood fixtures painted white with pops of color complement the full assortment of men’s and women’s product. At the center of the shop, a “fish tank” holds empty plastic bottles highlighting the brand’s mission of creating product out of recycled plastics. The dressing room is designed like an outdoor beach shower and the checkout is made of an old surfboard completing the beach experience. The shop will be open through Labor Day weekend.
The second shop will be located at One Hotel Brooklyn Bridge and will have a similar design aesthetic as Brookfield Place. It will be open for July and August.
For the remaining shop, Fair Harbor has partnered with Sunswell, a Sag Harbor, N.Y.-based men’s brand to create Sag Mercantile. Located at 17 Washington Street just off of Main Street in the village of Sag Harbor, the 1,000-square-foot shop will carry the full assortment from both brands and will showcase a series of community events as well. It will open on Memorial Day weekend and stay open through Labor Day.
“Sag Mercantile is all about discovering the best of life out East and getting outfitted for your summer pursuits,” said Sunswell founder Craig O’Brien. “We are so excited to partner with Fair Harbor to bring this to life, and to invite the community in to hang with us.”
“We wanted to capitalize on the summer selling season by offering our products in key locations across New York City and Long Island without having to commit to long-term leases, which is why we decided to launch our Fair Harbor seasonal shops,” said Jake Danehy, founder and chief executive officer of Fair Harbor. “We want people to see and feel our sustainable swimwear in person as well as experience our vision and vibe of Fair Harbor, which you can’t necessarily achieve as a pure online retailer. Having physical locations allows us not only to sell our products, but also cultivate activations that can bring our community closer together and further push our mission of mitigating the use of single use plastics and keeping our waterways clean.”