Fisher + Baker, a Minneapolis-based functional men’s brand, has become the official sponsor of the fourth annual Wayzata Match Cup sailing race on Lake Minnetonka in Wayzata, Minn.
The pro-am race, scheduled for June 20 to 23, is the final stop of the M32 World International Race Series’ North American winter series before the elite team of America’s Cup sailors head to Europe for the M32 World Summer Racing Series. The Wayzata Match Cup showcases the top America’s Cup teams competing in M32 catamarans on Lake Minnetonka. It’s part of the Lake Minnetonka Summer Splash and is held in conjunction with the Wayzata Art Experience & Bash for the Boardwalk that attracts more than 195,000 visitors to downtown Wayzata.
Fisher + Baker will outfit competitors in its Greenwich Anorak, a nautical-inspired jacket made from Ventile fabric, which was developed to protect Royal Air Force pilots from the elements. The company will also install a pop-up shop at the event.
Mike Arbeiter, president and chief executive officer of Fisher + Baker, said: “We are excited to partner with Wayzata Match Cup for a remarkable weekend of sailing in our Twin Cities community.”