Frescobol Carioca campaign

THE RIO LIFE: Frescobol Carioca, the luxury swimwear brand inspired by the vibrance of Rio de Janeiro, is launching a summer 2018 capsule collection with help from the Brazilian illustrator and journalist Paulo Mariotti.

“It was a perfect match,” Mariotti said during the launch of the collection in London on Wednesday. “I presented a series of drawings I did over the years, about Rio and Brazil, drawings I did for myself. Eventually, the designer at Frescobol Carioca approached me, showed me the Carioca Post, and said that we needed to do something together.”

Launching later this month, the capsule collection will feature two styles each of the Frescobol Carioca tailored and sports swim shorts, each printed with either scenes of beach life or sky-scraping architecture. Two printed T-shirts that feature illustrations of the Ipanema and Arpoador beaches also form part of this capsule.

“I did these scenes specially because it’s a brand that’s related to the sea, surfers, the beach and these are images that are very iconic,” Mariotti added.

The use of tonal blues and whites link to Rio’s mosaic works, a major point of inspiration that the brand and the illustrator shared while working on the collection, and as a result the prints reflect day-to-day life in Rio.

The Paulo Mariotti limited edition collaboration will be available online and in select stores from this month onward. Tailored swim shorts cost $250 while the looser, sportier ones are $220. T-shirts cost $125.

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