By  on December 8, 2017

Original Penguin, like many other brands, is trying to figure out how to speak to the Millennial consumer in an authentic way. According to Kristin Dicunzolo, the vice president of marketing and communications at Original Penguin, working with Genius as its only media outlet for the entire season was a way to do that.

“In the past we’ve used a variety of media partners, but we wanted to go all in with Genius to have 100 percent of the shared voice,” said Dicunzolo, who added that it was important for the brand to work with a platform outside of the fashion space.

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