It’s hard to get Jake Owen away from the water.
Even on a day off from his nationwide tour with Kenny Chesney, the country music star made a side trip to Lake Tahoe.
“It’s my first time here, so I’m going to see what the lake has to offer,” he said.
An avid boater, fisherman, wakeboarder and surfer, Owen has built a following with good-time anthems such as “Beachin'” that connect with a youthful, fun-loving audience.
So it makes sense that Owen has teamed up with the Salt Life apparel brand that will be cosponsoring his tour this fall.
He’ll also serve as one of the company’s “team members,” which include fishermen, surfers and divers.
“I’ve been a fan of what the brand has to offer for a while. It complements the life I live,” Owen said. “I like to spend my free time on the water. That’s how I unwind.”
The singer said he’s a “big clothing guy and I enjoy getting dressed up,” and at award shows he likes to “look nice and dapper.” But he’s most comfortable in board shorts, T-shirts and flip-flops. “My day-to-day life is very casual,” he said.
It’s that sensibility that will be reflected in a Jake Owen collection he’s currently working on with Salt Life, the timing of which has yet to be determined. “It’s in the works now, we’ll see what happens.”
Over the past few years Owen’s style has changed as he got married, became a father and cut his trademark long locks.
But he’s still the same laid-back guy he always was.
“I haven’t changed that much,” he said with a laugh. “I’m just spending a lot more time being a dad. But it hasn’t taken away from what I love to do.” His almost three-year-old daughter, Olive Pearl, already loves to swim and spend time on the water.
“She’s enjoying the Salt Life too,” he said.