Things have changed since Men’s Health released its first grooming awards list 14 years ago.
According to a questionnaire posted on its web site, men are much more open to buying grooming products on their own — as opposed to relying on a spouse or girlfriend — and open to more variety.
Most of the respondents — 78 percent — named print as their number-one source to learn about fragrances and 73 percent of respondents had shopped for fragrances in the past year for themselves, which signals a shift in men taking more ownership over their grooming decisions. Where are they purchasing these fragrances? Mostly in department stores.
In terms of face wash and cleanser, 64 percent of respondents use it at least once a week, and 58 percent of respondents use facial moisturizer at least once a week. Antiaging skin-care products are becoming a key category with 35 percent of respondents using antiaging skin-care products at least once a week.
James Marsden is on the cover of the June issue, but to accompany the list, Men’s Health tapped Broadway actress Katharine McPhee to detail what she likes to see on a man’s face.
Winners included Fatboy Hair Sea Salt Pomade, which was number one for strengthening hair, Harry’s Post-shave Mist, which won for innovation, and Ursa Major No B.S. Deodorant, which won in the body category.