By  on April 5, 2019

Storytelling, being willing to take risks and personalizing touch points in the consumer journey were among the key topics discussed in a conversation between TJ Papp, vice president, consumer director at Kenneth Cole Productions, and Jack Riker, director, client partnerships at BounceX.

From Kenneth Cole Productions’ earliest days of starting the brand out of a 30-foot trailer parked in front of the footwear trade show, Kenneth Cole has always liked to tell the story of the culture of the company.

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