The event is intended to raise awareness of men’s health issues, especially prostate cancer.
The streetwear brand risks forgoing its street cred with younger consumers in favor of its new positioning in the art world.
The Drop-Up, a two-day event that brings Bleacher Report’s B/R Kicks channel to life, will include consumer activations and merch drops.
The Rochambeau designer and Studio Institute founder lead the outerwear brand as creative director and artistic director, respectively.
A panel of men’s wear experts took on the issue of how the classics were created and their place in a modern wardrobe.
The shop mines one of the longest-running acts in rock ‘n’ roll.
The event draws nearly 200,000 people to the community on Lake Minnetonka.