The agreement with Brands Lab International will see the brand pop up in pubs, cafés and residences around the world.
The designer serves as executive brand adviser, and will design products for Gen.G with the first being for the League of Legends season.
The company is creating medical gowns for the Canadian Department of Health and fashion masks for the public.
The line designed for precision grooming and beard maintenance launched exclusively at Walgreens stores.
Some European brands are forging ahead with projects despite the lockdown. Among them is the London label that is launching a tailored street and sport collection.
Halted production, delays and an indefinite lockdown raise concerns for sneaker brands and retailers.
The pop-up will offer merchandise from Champion and Kappa, music performances and appearances from sports and gaming personalities.
Founder Pharrell Williams talks about the brand’s three distribution channels and direction and future plans, including a store in Miami.
The event is intended to raise awareness of men’s health issues, especially prostate cancer.
The streetwear brand risks forgoing its street cred with younger consumers in favor of its new positioning in the art world.
The Drop-Up, a two-day event that brings Bleacher Report’s B/R Kicks channel to life, will include consumer activations and merch drops.