South Korea has been top-of-mind this month thanks to its hosting of the 2018 Winter Olympics. And now Perry Ellis International is hoping to outfit the citizens in its underwear and loungewear.
In a new licensing deal, PEI has partnered with Good People Co. Ltd for men’s underwear and loungewear under the Perry Ellis Portfolio trademark in South Korea. The product launch is planned for fall.
“We are pleased to collaborate with Good People,” said Oscar Feldenkreis, chief executive officer and president of PEI. “We see great potential for growth in the South Korean market and are pleased to take these continued steps in our business expansion.”
Yoon Woohwan, ceo of Good People, said his company will distribute the product in a variety of retail channels. Good People is a publicly traded South Korean company that manufactures and wholesales underwear and loungewear for men, women and children under the Bodyguard, James Dean and Don & Dons brands.