By  on January 18, 2018

Peter Millar and G/Fore are joining forces, again.

The relationship began in 2017 when the Raleigh, N.C.-based Peter Millar worked with G/Fore, which was founded by Mossimo Giannulli, on a cobranded golf shoe for the 2017 PGA Show. From there, Giannulli and Scott Mahoney, chief executive officer of Peter Millar, spoke about other ways they would work together. This led to Peter Millar, which is owned by Richemont, acquiring G/Fore.

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