By  on July 24, 2017

Rich Hilfiger, a recording artist and Tommy Hilfiger’s son, has caught the apparel bug.

Joining forces with Al-Baseer Holly (Bonic), a rapper turned visual artist, and pro skateboarder Stevie Williams, the longtime friends have launched a lifestyle brand built on “permanent vacation,” an ideal all three founders not only promote but live their lives by.

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