Saturdays NYC is getting into the grooming game.
Beginning next month, the New York-based retailer will launch hair products and the plan is to expand into body care and shaving products this summer.
The initial foray will consist of three hair pomades: a petroleum-free Wet Wax, a Grooming Cream and a beeswax-based Clay Pomade.
“The Saturdays brand has always centered around our personal lives,” said Colin Tunstall, cofounder of Saturdays NYC. “Diving into the grooming department was always something that we looked forward to. After careful consideration of crafting the perfect holds, consistency, look and feel of our products, we’re excited to launch our first three pomades.”
Cofounder Morgan Collett added that the company has been working on the product for two years and said it is “a natural progression for Saturdays to venture into grooming, apothecary, body care, shaving, etc.”
The pomades are all made in the U.S., are packaged in a 1.7-oz (50-ml.) black pot and will sell for $24. They will be sold in all Saturdays NYC locations in the U.S. and internationally as well as on the brand’s web site and select boutiques worldwide.
Saturdays NYC was founded in 2009 in SoHo. It now operates eight stores: two in Manhattan, four in Japan and two in Australia. It also has a wholesale men’s wear collection that is carried by retailers in 29 countries including Colette, Mr Porter and Barneys New York. The company also has its own branded coffee as well as a magazine.