Umbro has teamed with Kinfolk, a streetwear label and retailer based in Brooklyn, on an ath-leisure-based collection inspired by the classic sportswear worn by the youth of Rio de Janeiro.
Classic Kinfolk and Umbro styles are being updated with the colors and signatures of the city such as the wavy pattern on the sidewalks of the Copacabana and the red, white and black of Flamengo, one of Brazil’s largest nightclubs. The club was a big part of Umbro’s 95-year history during the Nineties and its trademark bright colors were used for the collection.
“Rio’s street energy and the diversity of the city’s youth is super exciting. Kids dress with style, using what they have and wear it or customize it to make it unique,” said Jey Perie, Kinfolk’s cofounder and creative director. “I also love the incorporation of all the football jerseys in everyday street style. The Brazilian league still has the best football jersey design.”
To capture the collection, Kinfolk also worked with Brazilian photographer Ricardo Beliel, who captured the culture and atmosphere of the Maracanã Stadium in the Seventies and Eighties.
Helene Hope, Umbro’s head of global brand marketing, said the collection “captures the true vibrancy, spirit and energy of Brazilian street fashion.”
It will be available starting on July 25 at Kinfolk’s store as well as on its e-commerce site.
Umbro was founded in 1924 and is best known as a soccer brand. Past collaborations for the brand include Christopher Raeburn, House of Holland, Vetements and Off-White.