They will join Project and MRket at the sprawling convention center space in Manhattan.
The shop features custom-made furniture and warm, navy colored walls.
After oversaturating North America in the early Aughts, Lacoste had to develop a strategy to change its brand perception.
This Swedish sneaker brand aims to become a part of their shopper’s closet and lifestyle.
The men’s brand is expected to use the funds to drive its digital offering, wholesale reach and add retail stores.
Karelis, cofounder and buying director, launched Machine-A in 2013 with Anna Trevelyan, the store’s fashion director.