By  on January 7, 2019

LONDON — With big luxury booming, Instagram pumping fashion and the male consumer choosier than ever, Harrods is making its largest investment to date in a men’s wear floor that aims to capture what is becoming a golden moment for the industry.

Men’s Superbrands partially opened in December with 19 boutiques including Louis Vuitton, Gucci, Prada, Balenciaga and Ermenegildo Zegna. It is the first of a seven-phase project that will see men’s wear and sports live on the same floor, rather than scattered around the store, and is meant to mirror Women’s Superbrands, which opened in 2015.

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