PARIS — Activa Capital is set to acquire Atlas for Men, a leading multichannel distance seller in Europe of outdoor clothing for guys.
Financial terms of the deal were not disclosed. The project includes Indigo Capital providing mezzanine debit financing.
Atlas for Men is part of the De Agostini Group, which is a family-owned company whose worldwide activities span publishing, media, gaming and communication.
“Activa Capital, alongside the management team, aims to accelerate the international development of the company, already well-positioned in seven countries in addition to France, and to further develop the multichannel Internet sales by providing capital and energy under a new development structure,” the companies stated jointly.
Atlas for Men was created in 1999 and led by Marc Delamarre.
The French company has been achieving double-digit annual growth. Its sales in 2015 reached almost 130 million euros, or $144.2 million at average exchange, for the year, with more than 50 percent of revenues made abroad. Some 30 percent were generated in Germany, for instance. In comparison, in 2000 Atlas for Men registered sales of 30 million euros, or $27.7 million, in France.
In that country, the label has lassoed 40 percent market share of the men’s outdoor clothing distance-selling category.
“We are convinced that by becoming an independent company, led by its shareholder-managers, Atlas for Men’s growth will accelerate and that Activa Capital can provide the management with the dynamism necessary to achieve its high ambitions,” stated Christophe Parier, a partner at Activa Capital.
The deal’s closing is expected in the coming weeks, the companies said.
Activa Capital is a French mid-market private-equity firm. It manages more than 500 million euros, or $555.5 million at current exchange, of private-equity funds on behalf of institutional investors. Activa partners with mid-sized French companies valued at 20 million euros to 200 million euros, or $22.2 million to $222.2 million, looking to accelerate their growth and international reach.
Activa’s diversified brand portfolio includes the Bruno Saint Hilaire prêt–à–porter label and Sport 2000 retail chain.