Alton Lane is expanding.
The men’s custom clothing brand recently opened showrooms in Atlanta and Nashville and will introduce locations in Savannah, Ga., and Charlotte, N.C., in September and Charlottesville, Va., in October.
“We are witnessing a revival across old cities in the Southeast region, in particular when you look at food, design, fashion and an appreciation for craftsmanship,” said Colin Hunter, Alton Lane’s cofounder and chief executive officer. “Alton Lane’s expansion across this region reflects our desire to be a part of these exciting times and a reaction to the market’s changing style.”
Each location, which is by appointment only, will offer custom options for shirts, blazers, trousers, suits, tuxedos overcoats and accessories. Clients’ measurements are taken with 3-D body scanning technology that creates a digital avatar of the customer, which can be saved and used for future orders. The clothes, which are manufactured in various factories around the world, take four to five weeks to be completed. The assortment ranges from $99 for a custom shirt up to $10,000 for a custom suit. Each location will also include a fully stocked bar along with leather couches and a TV.
The brand, which was founded by Hunter and Peyton Jenkins in 2009, also operates showrooms in New York, Washington, D.C., Boston, Dallas, Richmond, Chicago and San Francisco along with a 31-foot, custom-built airstream showroom that travels around the country.