Some digitally native men’s brands have come together in a brick-and-mortar play for the holiday season.
Called Ampersand Collective, the 10-day pop-up on New York’s Lower East Side will feature gifts for guys from Stuart & Lau, a luggage and accessories brand; men’s outerwear from North & Mark; dress shoes from Wolf & Shepherd; hats and other haberdashery items from BM Franklin; grooming products from Fulton & Roark; timepieces from The 5th; socks and underwear from Nice Laundry, and bikes from Tokyobike.
The idea for the shop was hatched by Stuart & Lau and North & Mark as a way to bring their brands to a different audience.
“I am proud to have brought together some of the best emerging men’s and gear brands together for this short-term residency,” said Matt Stuart, founder of Stuart & Lau. “As mostly digital native brands, this pop-up brings us off-line and offers the opportunity to showcase the brands in a physical location.”
Steve Cho, founder of North & Mark, added: “It’s very exciting to have a physical place where people can come to and try products they normally could only get online. Even in the digital age, people still need to touch and feel products before they purchase. The brands participating all have a cool, unique factor that I think will get people excited to come in and see what we’re doing.”
The 1,000-square-foot shop in a former garage space at 198 Allen Street will be open from Dec. 6 to 16. It is decorated with limited-edition pieces from Absolut Art, ceramics from Troy Yoshimoto and Element Candles — all of which are also for sale.