By  on August 2, 2019

The sneaker wars are more intense than ever, fueled by the rise of sneaker culture due to social media, designer and celebrity collaborations and limited product runs that have created massive demand and hype surrounding said product. It’s forced the industry — not only activewear megabrands, but also luxury fashion houses and retailers — to update their footwear strategies to produce or sell more sneakers.

And in the midst of that battle, another question arises: Who will win the resale market?

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