Andrisen Morton operates the Peter Millar retail boutique at The Broadmoor resort in Colorado.

Andrisen Morton, Denver’s premier men’s store, has put a plan in motion that is intended to ensure its survival well into the future.

Over the next four years, Craig Andrisen, who founded the store with David Morton nearly 40 years ago, will transition into a different role within the company. And Lindsay Morton, David’s daughter, who has worked with Andrisen in a buying capacity at the business for the past decade, will take over his role.

“This is about brand perpetuation,” said David Morton. “Neither Craig nor I are 30 years old anymore and we wanted to keep the business going.” Lindsay Morton is the only second-generation family member in the company, he said, so it made sense for her to take on a larger role. “She’ll be heading the next generation of leadership,” her father said.

David Morton said he will continue to be involved after the four-year transition period when Andrisen is expected to focus full-time on running the company’s Peter Millar stores. Andrisen Morton has operated the Peter Millar store in the Cherry Creek North development in Denver since 2015 as well as a unit at the Broadmoor Resort in Colorado Springs, which opened last year.

“I expect to be here quite a bit longer,” David Morton said.

He said the company sent out a letter to its 7,800 customers informing them of the succession plan, and the reaction has been quite positive. “We wanted them to know what was happening and ensure that they felt stable,” he said.

Morton said the 11,000-square-foot store at Cherry Creek is experiencing “fantastic” business right now and the future appears bright. “We have a really great business,” he said.

“Both Craig and I are incredibly humbled by the growth of Andrisen Morton, and we have deep respect for those who have made this business successful,” David Morton added. “We are the best of friends, and trust each other and this gradual process of succession implicitly.”

The two met in 1975 when they were working as salesmen for other specialty stores in the Denver area. In an interview with WWD in 2009, Morton said: “There were five or six men’s stores in downtown Denver at the time. We got along well and we love people. We were sales guys and we thought we’d open and all of our clients would follow.” Andrisen Morton opened in 1978 and carries such high-end men’s labels as Ermenegildo Zegna, Brunello Cucinelli, Isaia, Kiton, Herno and Tod’s. It also offers Faherty, AG Denim, Shinola and Vilebrequin.

In 2003, Andrisen Morton expanded into women’s wear, but they exited that business during the recession in 2009 to focus exclusively on men’s.

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