Apolis, a socially conscious men’s brand has opened its first store in New York.
The flagship at 243 Centre Street is also the brand’s first East Coast unit and features Apolis’ distinct approach to retail, which blends cultural and sustainability events with skill-building workshops and third-party partnerships. The store also offers the brand’s travel-inspired collection of men’s wear including its chore jackets, merino T-shirts, hand-sewn alpaca knits, personal fragrances and unisex letter goods. It has become known for its City Market Bags, reusable jute totes that can be customized by shoppers.
Referred to as the Apolis: Community Centre, the white, gallery-style design has 850 square feet of selling space.
The store will offer Trnk NYC, an online home furnishings shop targeted to stylish men, as its first installation.
“Creating a venue that brings people together — through gallery exhibits, dinners, film releases, new Apolis collection debuts and keynote speakers — has become a really important part of our brand,” said Raan Parton, cofounder and creative director of the Los Angeles-based Apolis. “We see retail being much more similar to the hospitality industry and want any space we open to serve as a community center.”
An open house will be held on Saturday, Aug. 13 from 10 a.m. to 1 p.m. And Kyle Westaway, author of “Profit & Purpose,” a book on social entrepreneurship, will speak at the store on Aug. 24.
Westaway and the other authors and speakers who will be featured in the store will be asked to curate a library of books that will be sold at the store. The library will also feature titles that have inspired Apolis’ founders. Raan Parton and his brother Shea founded the brand in 2004.
In September, the store will institute a monthlong partnership with Compadres Coffee called Coffee Workshop that is sponsored by La Colombe. The partnership will include private barista training sessions every Friday.
“We like the idea of customers taking something away from our store in addition to Apolis goods,” said Shea Parton, cofounder and chief executive officer. “That could be a conversation, an insight or a skill. We want to look at the whole transaction between customer and brand in a fresh way.”
This marks the brand’s second store. Its first, Apolis: Common Gallery, is located in the Arts District of Los Angeles and opened in 2011. The name Apolis means “global citizen,” and was founded with the understanding that businesses can effect social change. The brothers have partnered with manufacturers in Uganda, Peru, Bangladesh as well as in the U.S. to source its goods.