Banana Republic has put together a collective of men’s wear ambassadors.
The retailer has tapped Matt Ryan, Atlanta Falcons quarterback, Didi Gregorius, New York Yankees shortstop, and C.J. McCollum, Portland Trail Blazers guard, to join Banana Republic brand ambassador Kevin Love, Cleveland Cavaliers power forward, to form its first men’s style council.
These athletes will appear in campaigns and make personal appearances.
“The Men’s Style Council showcases some of the most dynamic and stylish athletes in sports today who exemplify the spirit of the men’s collections we are designing at Banana Republic,” said Lexi Tawes, Banana Republic’s senior vice president of global merchandising and digital. “Our customers admire the individual style of each accomplished player on and off the field and court. We are honored to work with these celebrated athletes and extend their personal style through our men’s collections as they make each look their own.”
For the first campaign, members of the Style Council are promoting the Banana Republic Rapid Movement Chino, which is made from a dual-FX fiber that’s engineered to resist stretch and soft cotton fabrics fortified with a special stain and water repelling finish. It will be available in four different fits and six colorways starting late July and retails for $98.
More from WWD: