Barneys New York is heightening its focus on the Millennial shopper and has tapped Cifonelli creative director John Vizzone to create a more-moderately priced collection of tailored clothing targeted to this younger customer.The collection, John Vizzone x Barneys New York, is exclusive to Barneys for at least the next year, said Vizzone, who served as creative director for Ralph Lauren’s Purple Label collection for more than 25 years before signing on with Cifonelli in 2014.Tom Kalenderian, executive vice president and general merchandise manager of men’s wear for Barneys, said Vizzone and the retailer’s merchandising team were brainstorming about how best to attract a younger customer where they saw a void in the assortment. “It was the missing link in our business,” he said.The younger guy will come to Barneys for his limited-edition sneakers, jewelry or other items, but with the average suit selling for more than $3,000 and shirts in the high $300 range and above, he often shops elsewhere for his more-tailored pieces, Kalenderian said.So Vizzone agreed to create a line of Italian-made suits, sport coats and trousers that will retail for $995, $695 and $250 to $265, respectively. The collection will also include woven shirts made in Spain for $195, ties made in Italy for $95, Spanish-made merino knitwear for $245, cut-and-sewn cotton polos for $145 and cloth outerwear that ranges from $395 for a vest to $795 for a parka.“It’s not so much about price,” Kalenderian said, “but more about what’s relevant to the Millennials.”Vizzone said the initial collection will feature one model of suit that he described as “late Sixties Savile Row but with a more-contemporary feeling.” It will have a two-button coat with a slim lapel, strong shoulder and side vent that will be paired with plain-front trousers.The shirts will all feature stretch and will have a narrow fit, he said, and the ties will be trim.“I found that when spending time in stores, there was something missing for Millennials,” Vizzone said. “So I wanted to design something sexy and modern that guys can wear and not look like a fashion victim. I believe they want something contemporary and cool that looks elegant and modern.”Kalenderian said the collection will be merchandised near Boglioli on the retailer’s floors. And he also said Barneys is shaking up the distribution model with the John Vizzone collection. Instead of carrying it in its flagships in New York, Beverly Hills and Chicago, the line will launch in Boston, San Francisco and Las Vegas initially and then be rolled out to Seattle, Glendale, Calif., and Brooklyn, N.Y., for spring.The locations were chosen after speaking in-depth with the management at those stores and determining that they were most in need of a line like this. “We’re trying something unconventional,” Kalenderian said.Vizzone said the collection is self-funded and he will continue to serve as creative director of Cifonelli.And if successful, he hopes to eventually expand distribution to other retailers. “For the first year at least it’ll be exclusive to Barneys — they’ve been great. But I think we’ll eventually branch out,” he said.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)