Barneys New York is heightening its focus on the Millennial shopper and has tapped Cifonelli creative director John Vizzone to create a more-moderately priced collection of tailored clothing targeted to this younger customer.The collection, John Vizzone x Barneys New York, is exclusive to Barneys for at least the next year, said Vizzone, who served as creative director for Ralph Lauren’s Purple Label collection for more than 25 years before signing on with Cifonelli in 2014.Tom Kalenderian, executive vice president and general merchandise manager of men’s wear for Barneys, said Vizzone and the retailer’s merchandising team were brainstorming about how best to attract a younger customer where they saw a void in the assortment. “It was the missing link in our business,” he said.The younger guy will come to Barneys for his limited-edition sneakers, jewelry or other items, but with the average suit selling for more than $3,000 and shirts in the high $300 range and above, he often shops elsewhere for his more-tailored pieces, Kalenderian said.So Vizzone agreed to create a line of Italian-made suits, sport coats and trousers that will retail for $995, $695 and $250 to $265, respectively. The collection will also include woven shirts made in Spain for $195, ties made in Italy for $95, Spanish-made merino knitwear for $245, cut-and-sewn cotton polos for $145 and cloth outerwear that ranges from $395 for a vest to $795 for a parka.“It’s not so much about price,” Kalenderian said, “but more about what’s relevant to the Millennials.”Vizzone said the initial collection will feature one model of suit that he described as “late Sixties Savile Row but with a more-contemporary feeling.” It will have a two-button coat with a slim lapel, strong shoulder and side vent that will be paired with plain-front trousers.The shirts will all feature stretch and will have a narrow fit, he said, and the ties will be trim.“I found that when spending time in stores, there was something missing for Millennials,” Vizzone said. “So I wanted to design something sexy and modern that guys can wear and not look like a fashion victim. I believe they want something contemporary and cool that looks elegant and modern.”Kalenderian said the collection will be merchandised near Boglioli on the retailer’s floors. And he also said Barneys is shaking up the distribution model with the John Vizzone collection. Instead of carrying it in its flagships in New York, Beverly Hills and Chicago, the line will launch in Boston, San Francisco and Las Vegas initially and then be rolled out to Seattle, Glendale, Calif., and Brooklyn, N.Y., for spring.The locations were chosen after speaking in-depth with the management at those stores and determining that they were most in need of a line like this. “We’re trying something unconventional,” Kalenderian said.Vizzone said the collection is self-funded and he will continue to serve as creative director of Cifonelli.And if successful, he hopes to eventually expand distribution to other retailers. “For the first year at least it’ll be exclusive to Barneys — they’ve been great. But I think we’ll eventually branch out,” he said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)