Ben Sherman to Return to New York Retailing

Marquee Brands has breathed new life into Ben Sherman since acquiring the label two years ago. And on Sept. 1, the brand known for its bright British-inspired men’s wear will reenter the New York market with a store in SoHo.

The 2,000-square-foot store at 130 Greene Street will be open through the holidays and will offer monthly programming and activations ranging from a speaker series and influencer dinners to concerts. In terms of merchandise, it will carry the entire Ben Sherman collection, which ranges from ready-to-wear and bespoke suits to footwear and jewelry, as well as limited-edition pieces. There will also be a full-service shirt bar that harkens back to the history of the brand, which was founded in Brighton, England, in 1963 as a young men’s, “Mod”-inspired shirt line. It has since evolved into a lifestyle brand targeting men between 25 and 40 years old.