By  on July 19, 2018

Marquee Brands has breathed new life into Ben Sherman since acquiring the label two years ago. And on Sept. 1, the brand known for its bright British-inspired men’s wear will reenter the New York market with a store in SoHo.

The 2,000-square-foot store at 130 Greene Street will be open through the holidays and will offer monthly programming and activations ranging from a speaker series and influencer dinners to concerts. In terms of merchandise, it will carry the entire Ben Sherman collection, which ranges from ready-to-wear and bespoke suits to footwear and jewelry, as well as limited-edition pieces. There will also be a full-service shirt bar that harkens back to the history of the brand, which was founded in Brighton, England, in 1963 as a young men’s, “Mod”-inspired shirt line. It has since evolved into a lifestyle brand targeting men between 25 and 40 years old.

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