Scott Pask, Jonathan Daniel Pryce and Bruce Pask

Subjects and friends turned out in force at the Goodman’s men’s store earlier this week to celebrate “Garçon Style,” a new book by award-winning photographer Jonathan Daniel Pryce that chronicles his street-style images. The book offers up nearly 300 photos of men in New York, London, Milan and Paris, a foreword by Sir Paul Smith and a selection of interviews with each of the city’s most stylish men.

Bruce Pask, men’s fashion director of Bergdorf Goodman, said his relationship with Pryce has actually blossomed into a friendship over the years so he wanted to not only help promote the book, but also show off the fall selection in his B. shop on the store’s third floor.

“He’s one of those people that you just enjoy seeing,” Pask said. “His work has an artful character and this book is like an extension of the shop.” In fact, the store reproduced images from the book and “hung them like shingles” on a wall next to the B. shop, providing some interesting visuals on the floor.

And Bergdorf’s is also selling the book. “It’s an easy pick-up item,” Pask said. “It’s a paperback and only $30. I love that he’s able to make fashion and photography accessible. And he’s just a good guy.”

One of the photos from the book — and on the wall — is of Pask and his twin brother Scott Pask, a Tony Award-winning set designer, who attended the cocktail party and book signing event. Also in attendance were artist and model Rainer Andreesen and his husband, actor Victor Garber.

Rainer Andreesen, Jonathan Daniel Pryce and Victor Garber

Rainer Andreesen, Jonathan Daniel Pryce and Victor Garber.  David Benthal/

Pryce shot Andreesen on the street in their West Village neighborhood “on a freezing winter day,” Garber said, and the images made the cut for the book. Although Garber isn’t one of the men featured in ”Garçon Style,” he’s OK with that and was happy to merely appreciate the photos. “Sir Paul Smith wrote the foreword,” he said, “it doesn’t get any better than that.”

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