Bergdorf Goodman’s men’s store has found a creative way to publicize its spring made-to-measure event, scheduled for March 3 through March 13.
To promote the event, the store’s Fifth Avenue windows will showcase photographs from James Houston. The four photos are part of a series called Horse, and one photograph will be used per window, enlarged to fill the back wall. New York-based Houston is considered to be one of the world’s leading beauty photographers.
“For the spring 2016 made-to-measure event, I thought the minimal, yet strong image of a horse would work well with proportion, scale and strength being hallmarks of both fine, tailored clothing and champion horses,” said Shane Ruth, visual director of the men’s store and decorative home. The photos will be in the windows starting Thursday.
Several designers will be participating this year, including Bontoni, Tod’s, Cesare Attolini, Brioni, Belvest, Ermenegildo Zegna, Tom Ford, Isaia, Kiton, Castangia, Gieves & Hawkes, Ralph Lauren, Giorgio Armani and Brunello Cucinelli. The store’s Goodman’s Shirting Collection will also be included.
During the event, all made-to-measure fees will be waived.