Customers are about to get a much closer glimpse into the life and loves of Bergdorf Goodman’s men’s fashion director Bruce Pask.
Next month, the upscale men’s retailer will open a new shop on the third floor of its men’s store called B. The 450-square-foot space will offer a collection of some of Pask’s favorite pieces from brands including Craig Green, Le Mont St. Michel, Clarks Originals, Closed, Common Projects and Want Les Essentiels. The shop will also mark some new additions to the store, including Margaret Howell, Lou Dalton, Bode and Armor Lux.
Pask described the merchandise in B as “handpicked wardrobe-creation pieces but with a point of view.” The pieces are “neutral and easy, but a bit more special.” For example, he said he’s been wearing wide-leg pants for a while and Closed created a double-pleated khaki that fit that bill, while the desert boots he’s worn since he was in college were updated by Clark’s in a suede basket weave.
The merchandise will be sold in a multivendor approach rather than by individual brand, he said.
“It’s my personal take, but I believe it’s a broad enough edit to speak to a wide audience,” he said. “They’re great, easy, well-made, personality-filled pieces.”
The shop is being designed by his twin brother, Scott, a Tony Award-winning set designer.
“He took my cottage in Bellport as inspiration for the shop,” Pask said. It will include reclaimed wood walls, shingled columns, Shaker peg walls for display and Navajo web-stitched carpets. Floral artist Satoshi Kawamoto of Green Fingers is also collaborating with the store on the space.
Special packaging has also been created for the B shop, which will also be available on the retailer’s web site.
Pask said that B will be an ongoing initiative for the store that will continue beyond this season. “It’s a build-out and it’s open-ended,” he said, adding that he’s already found “a ton of stuff” at the men’s shows in London and Florence this month for fall.
In 2017, the retailer created Linda’s at Bergdorf Goodman, a shop curated by its women’s fashion director Linda Fargo that included ready-to-wear, accessories, curios, vintage pieces, decorative home pieces, beauty products, edibles, books and art.