Inside the new Berluti store in Frankfurt

PARIS – Berluti is growing its retail footprint.

The Paris-based luxury cobbler-turned-lifestyle brand, which is currently looking for a new creative head following the planned departure of its artistic director Alessandro Sartori in June, has set up its first German store.

The roughly 600-square-foot venue on Frankfurt’s Goethestraße carries the house’s ready-to-wear collection, full range of leather goods, shoes and accessories as well as some playful items from Berluti’s newly launched Toys for Boys collection, catering to the modern gentleman. Items include dumbbells, jump ropes, swim trunks and a beach bag, for starters. A gentleman’s travel kit, featuring a trolley case, an eye mask and a pair of cashmere socks, among others, is to follow by the end of May.

The boutique’s interior reflects the brand’s artisanal aesthetic, with Venezia leather adorning armchairs, walls and cabinets, which are rendered in a deep chocolate-brown hue.

Controlled by LVMH Louis Vuitton Moët Hennessy, Berluti currently runs 40 stores around the globe.