By  on March 12, 2019

Bestseller, the Danish apparel conglomerate behind the Selected Homme, Jack & Jones, Vero Moda and Only brands, has opened its first permanent showroom in the U.S. in SoHo. The company had previously operated a temporary space in Midtown.

The 7,500-square-foot space at 96 Spring Street was designed by architecture firm Loda Design, and features a floor-through, loft-like design that blends the original architecture of the building with a design inspired from the company’s headquarters in Aarhus, Denmark. Each brand is given its own distinct space within the showroom.

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