Billy Neville founded The Rogue in 1967.

Services will be held on Friday, Oct. 11, in Jackson, Miss., for William (Billy) Neville III, founder of The Rogue men’s wear store, who died at his home Monday at the age of 79. According to published reports, the former retailer was found by his brother when he did not respond to phone calls. The cause of death is not known.

Neville opened The Rogue and Good Company in 1967 in Fondren, Miss., in the old Capri Theater, and it moved to its current location at 4450 Interstate 55 North in Jackson in 1970. Its logo of three men in tuxedos and top hats soon became recognizable in both the community and the industry and Neville’s store soon became one of the finest men’s stores in the South.

He sold The Rogue to Keith Kinkade and Luke Abney in 2005, and it is still in operation. However, Neville continued to be active in the apparel business, consulting with Will Leather Goods and continuing to be a fixture at the men’s trade shows in New York City through his Neville & Associates practice.

Neville was born in New Orleans on Aug. 17, 1940, and graduated from McComb High School before attending Tulane University. He transferred to the University of Mississippi and graduated from business school with a degree in banking and finance.

He served six years in the Air National Guard under the medical unit at Jackson Airport and began his business career at the First National Bank of McComb in 1961. He started the Rogue Compound in Fondren, Miss., and opened The Rogue in Jackson shortly after.

He was a lifelong member of St. Andrew’s Episcopal School where he served as senior warden twice. Neville is survived by three daughters — Key Whitehead, Missie Crawford and Paige McLeod — as well as eight grandchildren; a brother, John, and several nieces, nephews.

In lieu of flowers, donations can be made to St. Andrew’s Episcopal Church in Jackson and JJ White Presbyterian Church in McComb, Miss.

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