By  on October 9, 2019

Services will be held on Friday, Oct. 11, in Jackson, Miss., for William (Billy) Neville III, founder of The Rogue men’s wear store, who died at his home Monday at the age of 79. According to published reports, the former retailer was found by his brother when he did not respond to phone calls. The cause of death is not known.

Neville opened The Rogue and Good Company in 1967 in Fondren, Miss., in the old Capri Theater, and it moved to its current location at 4450 Interstate 55 North in Jackson in 1970. Its logo of three men in tuxedos and top hats soon became recognizable in both the community and the industry and Neville’s store soon became one of the finest men’s stores in the South.

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