By  on May 12, 2017

Billy Reid will plant a flag — albeit temporary — on the West Coast today. The Alabama designer is set to kick off his monthlong pop-up shop at friend Josh Peskowitz’s Magasin concept shop in Culver City, Calif., with a made-to-measure event running through the weekend.

“We think it’s a good opportunity for them to showcase more of who they are in Los Angeles,” Peskowitz said. “It’s a nice, organic partnership certainly and I have an enormous amount of respect for him.”

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