The Black Tux chief executive officer and cofounder Andrew Blackmon is busy to say the least. The men’s brand is set to have 15 showroom concepts open total at Nordstrom by June following March's raise of a $30 million series C.The growth will bring the business, which began as a digital direct-to-consumer brand aimed at the new generation of grooms and groomsmen, to markets such as Austin, Baltimore and Philadelphia after the business' most recent additions in Southern California in Nordstrom's Glendale and Topanga stores.“It’s going very well,” said Blackmon, who started the business in 2013 with Patrick Coyne, of the Nordstrom partnership. “We have strong conversion rates. Our goals are really to drive awareness. So people who aren’t comfortable renting online, giving them an option to do [purchasing] in-store and then also provide a point of differentiation where customers can have a really good experience.”The showrooms are often overbooked on appointments, the ceo added.All of this is being aided with the company’s recently raised capital, which helped to expand The Black Tux’s logistics capacity via the opening of a 100,000-square-foot warehouse and dry-cleaning facility in Pennsylvania. The existing facility in Gardena, Calif., will continue to serve the company’s West Coast client base.There’s real opportunity at Nordstrom, with Blackmon saying the business could expand into “quite a few over time,” but confirmed there is no set number of locations The Black Tux will open showrooms in at the department-store retailer.The Black Tux also operates an expanding stable of showrooms, with six locations open. One upside with Nordstrom, Blackmon said, is the ease with which The Black Tux can erect itself there. That's in contrast to the company-owned doors, which are more capital-intensive and require more time to open. Still, a few additional showrooms are planned for next year, with the first of those slated to open in Washington, D.C.Nordstrom and the company’s showrooms are means of remaining in front of and expanding the customer base, the ceo said. The company is also focused on the fashion element in a bid to remain competitive and relevant in the marketplace, Blackmon added. He pointed to the company's design team filled with former executives from J. Crew and Todd Snyder that’s rolling out rentable seasonal collections.“Nobody is taking a fashion-forward or focused lens doing that,” Blackmon said, adding events have also helped tell a brand story, along with a 200-page guide for grooms that comes in a print and digital version.
“I’d been living in L.A. for the last year, and I felt like New York had such a need for a space where it can be just an oasis to take care of yourself,” said @cleanfooddirtycity of creating @clean.market, an upscale holistic wellness center in NYC. A market in the front of the shop sells a mix of clean beauty and skin products and apothecary-style items, while a cafe-style functional food and tonic bar is set up in the middle of the space, serving lattes and superfood smoothies. See more photos of the space on WWD.com. #wwdeye
“We don’t fight because we are just friends and respectful of each other’s projects. Max is even producing my solo album...I think what keeps us together is five o’clock white wine time,” said singer/songwriter @iamalexwinston of working with friend @alexmaax on their new EP “Crown.” Together they make up pop duo @postprecious, and their new EP is inspired by Hershenow’s devotion to the gay dance party scene. Head to WWD.com to read more about how these two artists came together. #wwdeye (📷: @dandoperalski)
@zoeisabellakravitz has been named the new international face and spokesperson of Black Opium, the women’s fragrance from @yslbeauty. The 29-year-old actress and musician, who has already served as the global ambassador of YSL makeup, will appear in the new campaign debuting on August 18. Get all the details on WWD.com . #wwdbeauty (📷: @zefashioninsider)
Influence mastermind Kylie Jenner and her cosmetics empire are going strong. But how might the surprise announcement that’s she’s no longer enhancing her lip affect her business? @hernameislex investigates. Link in bio. #wwdbeauty
Replete with 🔥 detail and a logo name tag, the Prada camp shirt began as a bold style statement on Pusha T at Governors Ball in early June. Now, it’s emerged as a favorite amongst street-style stars throughout the past month’s men’s collections, writes WWD Eye Editor @leighen. The flame-licked shirt also found a home on the one and only Jeff Goldblum, and seems to be the favorite for fashion gents this summer. And who can blame them? It works with track pants and Chanel sneakers, black trousers and bold glasses or worn open with a T-shirt and sneakers. But a winner may have been crowned. Per stylist Marc Goehring, himself a wearer of the look, #jeffgoldblumworeitbetter. #wwdeye #wwdmens
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals