By  on December 4, 2017

Bombay Shirt Co., an Indian online custom shirt brand, will open its first American store in New York’s SoHo on Wednesday.

The unit, at 223 Mott Street, will offer a variety of men’s custom shirts that will sell for $59 and up, with most selling for less than $200. Both casual and dress shirts will be offered and fabric choices include Egyptian cottons, linens, denims, flannels and others from India, Italy, Japan, Portugal and Turkey.

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