Bombay Shirt Co., an Indian online custom shirt brand, will open its first American store in New York’s SoHo on Wednesday.

The unit, at 223 Mott Street, will offer a variety of men’s custom shirts that will sell for $59 and up, with most selling for less than $200. Both casual and dress shirts will be offered and fabric choices include Egyptian cottons, linens, denims, flannels and others from India, Italy, Japan, Portugal and Turkey.

The design of the store is minimalistic and contemporary and the unit will have a fit specialist as well as stylists on hand to help walk customers through the process.

“New York City has always been on our radar and was an obvious choice expanding outside India,” said Akshay Narvekar, founder and creative director.

Bombay Shirt Co. was founded in 2012 and operates six stores in India and one in Dubai.

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