By  on January 9, 2018

When the Pitti Uomo staff suits up for the latest edition of the fair in white button-down shirts, repp ties, American-made jeans, red sweaters and navy puffer jackets emblazoned with a special Brooks Brothers logo, it will be the first hint that something different is going on with the venerable American company. The second clue, even more noticeable, will be an 18-foot-high video sculpture in the shape of a Golden Fleece, the brand’s logo, at the main entrance to the show.

But the big reveal will happen on Wednesday night when the retailer stages a fashion show — its first — in the famed Palazzo Vecchio as the kickoff to the celebration of its 200th anniversary. Following the show, Brooks Brothers will throw the doors open to a special retrospective of its long history, an exhibition that will open to the public the next day.

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