Count Brooks Brothers as among the retailers ready to take the plunge at Manhattan’s new retail destination: Hudson Yards.
When the 2,500-square-foot store opens in April, it will mark the debut of a new global interior design concept that will blend archival architectural elements inspired by the flagship at 346 Madison with modern design features. The store will have a teal and dark blue color scheme with light gray lacquered fixtures and rosewood paneling. Cabinetry and display racks will be trimmed in brushed brass, furniture will have a midcentury modern design and there will be a large sculptural chandelier. Flooring is in ash oak herringbone parquetry paired with mosaic marble.
The store will offer both Brooks Brothers’ flagship collection as well as the higher-priced Golden Fleece line and the women’s collection designed by Zac Posen. There will also be a dedicated area for made-to-measure clothing.
“We are excited for the opening of Brooks Brothers at Hudson Yards as the development is one of the most ambitious and exciting retail projects in New York City history, further demonstrating our brands’ commitment to innovation in all aspects,” said Claudio Del Vecchio, chairman and chief executive officer.
Brooks Brothers last year celebrated its 200th anniversary. In addition to its Madison Avenue flagship, the company also operates units in Rockefeller Center, the Upper West Side and the Upper East Side. There is also a stand-alone Red Fleece store in the Flatiron District.