Bum Equipment said it has signed a license agreement with Unity Brands Inc. for the manufacture of Bum Footwear.According to Stephen Wayne, chairman of Bum, the footwear collection — for young men and boys — is slated for fall 2018. Men's shoes will be available in fall 2019, with price points between $24.99 and $39.99."The addition of the footwear category will bring out current license roster now to 11 for the USA market," Wayne said.Bum's heritage collection of sportswear became available last fall through a special collaboration with Urban Outfitters. The brand itself was relaunched late 2016 as the brand celebrated its 30th anniversary, with some of the product available on Amazon. It had been largely absent from stores, but had a resurgence after singer Rihanna was seen wearing a Bum sweatshirt in 2015.Wayne acquired the Bum brand out of bankruptcy court proceedings in 1997. It was founded in 1986 as a street fashion brand, and had its heyday in the mid-Nineties when log apparel was in favor. After acquiring the brand under his firm SOS Management, Wayne inked more than 35 licenses, which brought annual volume to $2 billion by 2004.After the Urban Outfitters collaboration, Wayne expanded the brand's footprint to include other categories such as men's underwear and footwear; girl's and boy's underwear; girl's activewear; infant's and toddler's sportswear; women's hosiery; eyewear, and fragrances.Unity Brands has the licenses for Andrew Fezza for men's dress footwear and Mecca for streetwear.Separately, Faith Wall will start on Friday at Bum as licensee coordinator. She will solicit new licenses and coordinate the marketing of the Bum brand to both retailers and manufacturers, Wayne said.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)