Bum Equipment said it has signed a license agreement with Unity Brands Inc. for the manufacture of Bum Footwear.According to Stephen Wayne, chairman of Bum, the footwear collection — for young men and boys — is slated for fall 2018. Men's shoes will be available in fall 2019, with price points between $24.99 and $39.99."The addition of the footwear category will bring out current license roster now to 11 for the USA market," Wayne said.Bum's heritage collection of sportswear became available last fall through a special collaboration with Urban Outfitters. The brand itself was relaunched late 2016 as the brand celebrated its 30th anniversary, with some of the product available on Amazon. It had been largely absent from stores, but had a resurgence after singer Rihanna was seen wearing a Bum sweatshirt in 2015.Wayne acquired the Bum brand out of bankruptcy court proceedings in 1997. It was founded in 1986 as a street fashion brand, and had its heyday in the mid-Nineties when log apparel was in favor. After acquiring the brand under his firm SOS Management, Wayne inked more than 35 licenses, which brought annual volume to $2 billion by 2004.After the Urban Outfitters collaboration, Wayne expanded the brand's footprint to include other categories such as men's underwear and footwear; girl's and boy's underwear; girl's activewear; infant's and toddler's sportswear; women's hosiery; eyewear, and fragrances.Unity Brands has the licenses for Andrew Fezza for men's dress footwear and Mecca for streetwear.Separately, Faith Wall will start on Friday at Bum as licensee coordinator. She will solicit new licenses and coordinate the marketing of the Bum brand to both retailers and manufacturers, Wayne said.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion