By  on April 2, 2018

“I believe that in order to be successful, you have to lead with great product; a strong brand proposition. You have to have a fantastic experience in your stores and now, of course, in your digital and online channels. And you have to be obsessed with everything about your customers — what he wants, and what’s going to be next for him.”

That’s the key advice on staying relevant from American Eagle Outfitters’ Chad Kessler.

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