Creating a fashion collection is a far cry from working for the Federal Bureau of Investigation, but that’s the journey Dan Snyder took with his men’s brand, Corridor.
Snyder started his business career as an independent contractor for the government agency but hated the way his suits fit. So he borrowed his aunt’s vintage Kenmore sewing machine and learned how to sew. He started making shirts in his East Village walk-up in New York and decided to take a booth at the Capsule show to test the waters. He wrote orders with 12 independent men’s wear stores from that one rack in 2013 and was on his way.
Today, Corridor, which Snyder refers to as “new American sportswear [that] melds Northeastern prep with New York City’s modern sensibility,” is now carried in 90 stores in the U.S. and internationally including Stag, Unionmade and others that serve a contemporary men’s shopper. The line has also grown to include jackets, pants, shorts, accessories and a small women’s wear component.
And on Thursday, the company will host a party at its store on Mott Street in NoLIta to introduce the brand to press and influencers.
“We’ve grown organically since we started,” Snyder said. “And we believe it grew out of having good product.”
At its core, Corridor offers a wide assortment of short- and long-sleeve sport shirts in interesting fabrics and patterns that are sold at accessible prices. Most retail for around $148 to $225 and are designed to fit the “American body type,” Snyder said. “They’re tasteful garments that guys want to wear. They look sharp but are interesting — they’re not just another gingham shirt.” The tapered silhouette has a broad shoulder and a slimmer waist and the shirts feature three back panels.
The assortment also includes chinos, jackets and unstructured suits that are half-lined with a natural shoulder.
The store also offers his new garment-dyed resortwear line, Sunshine Blues, a colorful assortment of shirts, stretch cotton shorts and pants, that all retail under $100.
Snyder actually moved into the 450-square-foot retail space in February and said since the soft opening, the store has performed beyond his expectations. “This is really good product for the NoLIta customer,” he said.
As a result of his success at retail, Snyder said he’s exploring opportunities to further expand his business by adding additional stores down the line in the Hamptons or possibly Los Angeles.
So does he miss his counterterrorism job at the FBI? “No,” he said. “I think running a clothing business is the most interesting job anyone can have. No one needs another shirt, but if you make beautiful things, they’ll buy them. Then you have to figure out how to make it and sell it. Fashion is a blend of art and commerce and if you don’t have the commerce part figured out, it’s just an expensive hobby.”