By  on December 9, 2019

PARIS — Marking its first step to international expansion, De Fursac, the contemporary French tailoring specialist recently bought by SMCP Group, is opening a pop-up store in Selfridges in London on Monday. 

“It’s a brand that is defined less by fashion than by a certain coherence — a client will never feel like he’s made a mistake because the label suddenly veered off into a different direction,” said Elina Kousourna, who was recently named chief executive officer of the brand, which sells suits to young men embarking on their professional careers. In a joint interview with the label’s creative director Alix Le Naour, Kousourna spoke to WWD at a showroom in the label’s Paris headquarters, perched over a busy intersection in a northeast corner of the capital. 

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