The Canton, Mass.-based men’s big and tall retailer, said Monday that it has launched a wholesale unit to develop and distribute both private label and cobranded big and tall apparel to other retailers, including Amazon. The online behemoth has tapped the company to be the provider of men’s big and tall sizes for the Amazon private brand, Amazon Essentials. It will offer a range of styles in sizes 2XL and above that will be marketed under the “Amazon Essentials Fit by DXL” moniker.
DXL has been selling on Amazon for the past couple of years but this is the first time it is partnering with the company for wholesale product.
“DXL Men’s Apparel is the industry leader in the men’s big and tall apparel and accessories market,” said David Levin, DXL’s acting chief executive officer. “We believe there is an opportunity to bring our big and tall expertise in comfort, fit and style to leading apparel retailers who recognize the growth potential of this dynamic market niche. This model will allow DXL to leverage its extensive big and tall experience and industry knowledge with its current product development infrastructure, affording a broader market reach, including new distribution channels and increased brand awareness beyond the current DXL footprint.”
At the same time, the company released sales for the nine weeks ended Jan. 5. Comparable sales rose 3.6 percent compared to the same period last year and total sales rose 1.4 percent to $102.7 million, compared to $101.3 million in last year’s holiday period. As a result, the company reiterated its full-year guidance that was previously disclosed.
Levin said the holiday result “were in line with our expectations. We experienced strong sales increases in both our store and direct channels as our customers continue to respond favorably to our merchandise assortment and marketing programs.”
The company will report its fourth-quarter and fiscal 2018 result on March 22.