Ermenegildo Zegna opens today a flagship in a New York landmark — the storied Crown Building.

Located at 4 West 57th Street and covering 7,128 square feet, the store was designed by longtime Zegna go-to architect, Peter Marino, who conceived a concept for the unit.

Zegna’s arrival is another indication that 57th Street is increasingly turning into a luxury hub of retail transformation and retail towers. As reported, Nordstrom and David Yurman are moving in, Chanel almost doubled its presence and Swiss watchmaker Richard Mille last October opened its largest store, to name a few.

Zegna’s existing Fifth Avenue store is expected to close by the end of the month. The banner in Brookfield Place overlooking Wall Street will continue to stand. In the U.S., the Italian men’s wear company counts 19 stores and seven outlets.

The striking facade of the flagship is composed of metallic strings, a reference to yarns and the company’s textile expertise, which overlay two glass floors. LED lights illuminate the abstract fabric threads at night.

To convey the Ermenegildo Zegna sensibility, there is vintage furniture, artworks and an innovative installation to present the products, which will change throughout the year and be linked with the displays in the windows.

Leather goods and a dedicated shoe area stand on the ground floor, both characterized by natural tones of cerused ash wood, bleached mahogany and Vals stone flooring with serpentine inserts.

The mezzanine level is marked by light colors and walls lined in warm white wallpaper and a grainy plaster.

Here, a unique “wooden box” structure, with wood covering the walls of the first and second floors, the floor of the first floor and the ceiling of the second floor, envelops the space to emphasize an aesthetic continuity.

The mezzanine area is dedicated to the couture collection ranging from the XXX project to the sneaker selection. Furnishings include the Dezza 24 leather armchairs designed by Gio Ponti for Poltrona Frau in 1965.



Inside the new Ermenegildo Zegna flagship.  courtesy image

The sartoria, luxury leisurewear, couture and the personalization room with its master tailor and bespoke clothing further raise the luxury quota on the first floor. With its matte teak, lacquered wood and mix of modernist and vintage elements, the personalization room has been furnished with a vintage Italian bar, historical photos, a geometric pattern carpet and sophisticated, intimate Gardella lounge chairs.

Given Zegna’s tradition of supporting the arts, the third floor houses the 2012 Zegna Liquid Touch work, by Pittsburgh-born artist Emil Lukas, consisting of silk thread over a painted wooden frame with nails. There is also a black-and-white photography composite by Giovanni Caccamo.

The Italian men’s wear company is also introducing a Taccuino capsule exclusively at this flagship. A luxury leisurewear collection inspired by the notebook founder Ermenegildo Zegna carried with him on his trip to New York in 1938. The motif of his calligraphy is reflected as the core pattern for this capsule.

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