By  on October 10, 2018

PARIS — L’Exception, the Paris-based online retailer dedicated to French labels, is launching a direct-to-consumer private label men’s line.

The idea, said founder Régis Pennel, is not to go into competition with the brands they sell but to present a complementary line of basics. The preppy line includes parkas, roll necks in merino wool, old-school cardigans and flannel shirts, with prices going from 35 euros for a T-shirt to 120 euros for a denim jacket.

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