Todd Snyder

Todd Snyder is heading to TriBeCa.

The CFDA Award-winning designer confirmed to WWD that his label will open its second New York City store at 237 West Broadway in TriBeCa in the former J. Crew Liquor Store space.

Snyder in 2008 played an integral role in J. Crew taking over the space, which was formerly an alcohol purveyor. The company transformed the aging storefront into a downtown men’s fashion destination with a rustic look and a vintage charm, and Snyder, who was J. Crew’s senior vice president of men’s wear at the time, was part of the project every step of the way.

Snyder worked with Andy Spade and then-chief executive officer Mickey Drexler to create the men’s emporium that also served as the introduction of the brand’s Ludlow suit style, which remains among its best-selling models today.

“This space holds a lot of history for me and I can’t wait to get back to my roots,” Snyder said. “When we first launched the Liquor Store, I wanted to create a new retail experience and since then, I’ve been able to do that with my own brand. Now there’s a fresh opportunity to reimagine the location where it all started.”

Snyder worked with his parent company, American Eagle Outfitters, which purchased his business in fall 2015 for $11 million, on securing the lease, he said. “AEO has given us the green light and continues to give us incredible support,” Snyder said.

He founded his namesake label in 2011, and soon after opened a stand-alone pop-up store in NoLIta with Champion for their successful collaboration collection, as well as Townhouse and Library concept stores in Tokyo and Osaka, respectively. In 2016, after the AEO purchase, he opened his label’s first-ever American flagship in 2016 at Madison Square Park in New York City.

“The store on Madison Park is doing great and we’ve been looking for what makes sense in retail and the Liquor Store fell in our laps,” he said. “I guess it’s kismet.”

Snyder said the Liquor Store location is “going to be an upgrade of what it was before.” We just got the lease confirmed, so I’m spending the next few months ideating how to make the Liquor Store a unique space for our brand, but no plans have been finalized yet.”
The store is expected to open in early fall.
When the Liquor Store opened, J. Crew was at its peak and the store set a new standard for men’s wear specialty retailing as one of the first experiential retail stores with its heritage-heavy clubby interior and third-party brands, including Red Wing shoes and Thomas Mason shirts.
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