By  on September 6, 2015

Gant wants to be loved again in its home country.

The company, which was founded in 1949 in New Haven, Conn., by Bernard Gantmacher and his wife, has over the last decade or so been more popular overseas than it has been in the U.S. It’s even no longer truly American, being controlled by the family-owned Swiss company Maus Frères — which also owns Lacoste and Aigle — since 2008.

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