Hillflint is growing its wholesale distribution.
The unisex collegiate sweater start-up has partnered with licensed sports retailer Fanatics to carry its sweaters online and in its stadium stores starting this fall. The brand will also be stocked in five Barnes & Noble college bookstores.
Founded in 2014 by John Shi and Woody Hines, both Ivy League graduates, Hillflint makes heritage collegiate sweaters and basic knits including crew-neck sweaters and shawl cardigans. The sweaters, which retail from $95 to $150, are made from Australian merino wool and are produced in China. The product is available on its e-commerce site along with 12 independent bookstores.
Shi created the brand when he was in search of a nice graduation gift and could only find expensive screen-printed hoodies at his Dartmouth college bookstore.
“I wanted to bring college apparel out of the dark ages,” said Shi, who added that college students aren’t only shopping for price, but also value.
The brand is funded by private investors and the product is licensed at more than 65 universities. Shi hopes to expand Hillflint’s licensing partnerships this year.