By  on April 2, 2018

Bravado has managed to elevate music merchandise and that was always the goal for Mat Vlasic, the company’s chief executive officer who grew up in the music business — his mother, Marsha Vlasic, was — and still is — a rock agent.

For Vlasic, the turning point was when Barneys said yes to Justin Bieber’s Purpose Tour collection, which drew a wide swath of fans, but Vlasic still sees a lot of untapped opportunities within the music merchandise space. He spoke to WWD’s editorial director James Fallon on how he matches designers with musical artists, who is buying the most music merchandise and what prevents them from working with larger brands and retailers.

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