Andrew Raisman, who used to own the Montreal-based Fidel Clothing, wanted to merge his love of sneakers with his app development experience, so he launched Copdate, an app that allows customers to reserve a digital spot in line for sneaker releases instead of camping out on the street.
“We wanted to address issues in the sneaker world from the consumer and retail side,” said Raisman. “Sneaker releases are presenting pain points for the entire industry.”
The Copdate app works like this: customers download the app, follow participating retailers on the app — Copdate partners with mostly specialty sneaker retailers including Extra Butter, Proper, Packer and Burn Rubber — and users will receive a notification when reservations for releases become available. The user can then cop the item and if they win, they will be notified with a reservation number, which they use to pick up the sneakers in the store. Raisman said using Copdate does not guarantee that the customer will obtain the shoes, but it can make the pool of interested buyers smaller by limiting the raffle to certain geographic locations.
“The cycle of a sneaker release is something like this: the shoe is leaked, then it’s seeded to celebrities,” said Raisman. “Anticipation goes high, and Copdate comes in and instead of making you stress out, you use the app, press the button and hopefully get the shoe. Every single person who gets the shoe gets a notification at the same time.”
Raisman believes he is making the drop process more democratic and giving smaller retailers, who might not have the bandwidth to create its own apps, the opportunity to make the buying process more seamless.
Over the last couple years sneaker purchasing apps from Nike (SNKRS), Adidas (Confirmed) and Foot Locker have emerged, hoping to make the purchasing process easier for both parties. Many of these companies are still working out the kinks — for the release of Virgil Abloh’s The Ten project with Nike, the SNKRS app crashed.
Raisman said that unlike Frenzy, which is attached to Shopify, an e-commerce platform provider, Copdate is only interested in helping retailers alleviate the issues surrounding sneaker releases, not selling other services.