By  on April 2, 2018

Woolrich, the American brand based in Pennsylvania that was founded in 1830, has been undergoing some internal changes over the past few years, which Andrea Cane, its creative director, outlined at the beginning of his talk.

In 2016, the company merged with WP Lavori in Corso, Italy, its longtime licensee partner, which controls Woolrich Europe, and after that merger they formed Woolrich International. Late last year, Woolrich sold a minority stake in its overall business to Goldwin Inc., a Tokyo-based manufacturer and seller of technical sportswear, to expand the label internationally. Goldwin has purchased shares from WP Lavori in Corso, Woolrich International’s majority shareholder, and has also committed a “dedicated capital increase,” Cane said.

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